Digital & Marketing Data Analyst

General Summary

The Digital & Marketing Data Analyst acts as a regional marketing analytics and insights role, supporting data‑driven decision making across the Central, South America, and Caribbean region.

The role consolidates data and market signals from multiple sources, leads digital analytics and measurement, ensures the effective management of core digital platforms, and supports optimization efforts across channels and distributors. It is a hands‑on position focused on marketing measurement, insight generation, performance diagnostics, digital operations, and data‑driven recommendations.

Essential Duties and Responsibilities

• Support digital capability-building initiatives across CSA markets, including KPIs, measurement standards, and best practices.
• Act as the regional control hub for social listening and digital insights by collecting, synthesizing, and reporting data using Sprinklr and other intelligence tools.
• Utilize Google Analytics to track web performance, monitor KPIs, and identify user behavior patterns, funnel friction points, and improvement opportunities.
• Assist in developing and maintaining dashboards for KPI tracking across paid media, social media, and web performance.
• Conduct ongoing performance diagnostics across channels and markets to identify risks, inefficiencies, and growth opportunities, providing clear, data‑driven recommendations.
• Collaborate with markets and agencies to ensure high-quality digital execution, including tracking, tagging, and standardized reporting.
• Translate complex data into actionable insights to improve digital effectiveness, content performance, user experience, and overall marketing impact.
• Contribute to the continuous optimization of the regional digital ecosystem (web, analytics, tag management, paid media measurement, social listening tools).
• Ensure Brand Safety by proactively monitoring and analyzing the digital voice of the customer across all platforms.
• Manage and optimize search advertising (e.g., Google Ads, SA360) across CSA markets, including keyword strategy, bid management, budget allocation, and performance tracking to maximize ROI and conversion outcomes.

Qualifications/Education

• Bachelor’s degree in Marketing, Digital Marketing, Data Analytics, or related field.

Job Requirement

• Passion for the automotive industry and sustainable mobility
• 2–4 years of experience in digital marketing, performance optimization, or analytics.
• Strong analytical capabilities and ability to translate insights into recommendations.

Specialized Skills and Knowledge Required

• Hands-on experience with Google Analytics / GA4 and comfort interpreting data.
• Familiarity with Sprinklr or similar social listening/OMNI-channel management platforms.
• Proficiency in Excel and PowerPoint.
• Fluent in English and Spanish