Data Analyst

General Summary

Kia Canada is seeking a hands-on, detail oriented and motivated Data Analyst to join the National Marketing team, focusing primarily on driving data-driven insights. This role will support all areas of Marketing communications and, lead the design, development, and implementation of digital analytic solutions primarily on PowerBI.

Role: Full time Contract for 10 months

Essential Duties and Responsibilities

• Integrate multiple data sources (Google Analytics, Salesforce, SQL Servers) in collaboration with IT and cross-functional teams.
• Configure, transform, and model data within Power BI to ensure accuracy, consistency, and usability for analysis.
• Design, develop, and maintain interactive dashboards and reports in Power BI to deliver actionable insights for business stakeholders.
• Provide insight and analysis to co-develop core KPIs for National Marketing department leveraging historical data insights in collaboration with our agency partners, leveraging a sophisticated data model.
• Develop, document, and maintain KPI libraries/reporting standards to measure performance.
• Track the performance of our website and search marketing (SEO/SEM) to recommend optimization opportunities.
• Coordinate measurement and reporting of digital advertising campaigns, website performance, and other marketing activities in partnership with other marketing team leads.
• Unleash the power of available marketing data to drive actionable insights for the marketing team.

Skills/Knowledge/Experience/Education Requirement

• 2-5 years of directly related experience.
• Web Analytics: Expert user of Google Analytics 4.
• Business Intelligence: Proficient in Power BI and SQL.
• Data Integration: Hands-on experience integrating multiple data sources (GA4, Salesforce, SQL, and other platforms) into Power BI.
• Passion for data, insights and doing great work.
• Proficient in Microsoft Office suite.