Manager, Sales Incentives

General Summary

The Sales Incentive Manager is responsible for designing, administering, and continuously improving sales incentive and subvention programs that support business objectives and dealer performance. This role ensures programs are competitive, compliant, cost-effective, and operationally efficient, while driving the desired sales outcomes.

Essential Duties and Responsibilities

Administration & Financial Management

• Manage administration of sales incentive and subvention programs.
• Process and reconcile subvention invoices in collaboration with financial partners.
• Calculate, validate, and prepare dealer incentive statements, ensuring accuracy, transparency, and timeliness.
• Analyze variances between forecasted and actual incentive/subvention spend; identify root causes and propose corrective actions.
• Track and manage accruals, budgets, and reimbursements.

Operational Process Improvement

• Identify inefficiencies and gaps in incentive and dealer program workflows.
• Lead initiatives to streamline processes, reduce errors, and shorten cycle times.
• Implement automation, standardization, and best practices for incentive administration and reporting.
• Collaborate with IT and Finance to improve systems, tools, and data accuracy.

Analytics & Reporting

• Prepare monthly and quarterly reports on incentive program performance, subvention spend, and dealer payout activity.
• Provide insights to senior leadership on program effectiveness and proposal review.
• Support forecasting, budget planning, and program performance reviews.

Collaboration & Communication

• Partner cross-functionally with Sales Operations, Finance, and IT to ensure seamless execution.
• Provide training and communication to dealer networks and sales teams on program rules, incentive statements, and process updates.
• Act as the subject matter expert for sales incentive/subvention program management, and SAP system.

Skills/Knowledge/Experience/Education Requirement

• Bachelor’s degree in Business, Finance, Economics, or related field.
• 5–8+ years experience in incentive/dealer program management, or financial operations (automotive industry strongly preferred).
• Strong financial analysis, variance analysis, and process improvement skills.
• Proficiency with Excel and PowerPoint.
• Demonstrated experience leading operational improvements or system/process upgrades.
• Excellent communication, organizational, and stakeholder management skills.