Dealer Marketing Group Operations Manager

General Summary

Manages the daily operations of Kia’s Dealer Marketing Groups (DMG) as well as the coordination and development of market-by-market promotions and event marketing affecting dealer operations.  Position is responsible for supervising the strategic planning/development and implementation process for all DMG and market-by-market marketing activities as well as managing the DMG/Individual Dealer Advertising Support (DAS) budgets.  Serves as the primary liaison for dealers, regions and national sales department for regional marketing requests.  Position is responsible for managing and directing personnel associated with DMG/DAS functions.

Essential Duties and Responsibilities

1st Priority - 30%

• Manages all aspects of the DMG program including: managing and providing direction to others, maintenance of the budget to comply with approved spending, media placement recommendations and developing Tier 2 advertising creative (includes TV production and stickers).  Assists in coordinating the development and execution of regional promotions and event marketing activities.
• Lead and manage market analysis for DMG’s using BDI/CDI metrics to determine fixed funding allocations. 
• Manage and update existing DMG program templates to support continuous improvement of processes.

2nd Priority - 30%

• Coordinates the monthly and quarterly marketing strategies with regions and agencies. 
• Develops and executes marketing communication messages for the field, organization and dealers.

3rd Priority - 15%

• Represents Kia corporate marketing strategy positions at DMG meetings held in respective markets.

4th Priority - 15%

• Manage the Dealer Advertising Support (DAS) Program.
• Responsible for confirming compliance with Kia’s ad guidelines.

5th Priority - 10%

• Assists in the development of model/brand strategies.

Day-to-Day Duties

• Oversee DMG and total dealer body group's various marketing campaigns to ensure brand messaging is compliant. 
  
• Manage external agency and relationship with dealer compliance and resolve issues on behalf of KUS and Regional Offices. 
  
• Monitor campaign performance online and work with agencies to ensure efficiencies are maximized and KPIs are improved.
  
• Represent KUS at Regional and DMG Meetings nationwide.
  
• Communicate DMG objectives and strategies to Kia’s regions and agencies to positively impact national sales operating goals.
  
• Manage the creative advertising agencies to develop Tier 2 creative, promotions and effective media plans.
• Communicate marketing objectives to agencies.
  
• Conduct meetings with regions, agencies and dealers as requested.
  
• Develop allocation recommendations/manage the DMG budgets funded by KUS
  
• Manage DAS budgets to ensure program fiscal responsibility. 
  
• Manage the Dealer Advertising Support (DAS) Program.
• Review DAS reports, dealer compliance with advertising guidelines, monitor program budget.
  
• Present insights, regional feedback, and program discussions to senior leadership in a clear and strategic manner.

Qualifications/Education

• Bachelor’s degree in Marketing, Advertising, Business or equivalent directly related experience.

Job Requirement

• 5-7 years minimum wholesale and retail automotive marketing experience
• 5 years minimum of retail advertising and promotions experience.
• Advertising Production, Print and TV Production, Knowledge of Media. Automotive Retail/wholesale. Legal clearance for promotions.  
• Usage guidelines on Dealer Advertising Support (DAS) funds.

Specialized Skills and Knowledge Required

• Strong project management skills
• Strong oral/written communication skills
• Proactive and entrepreneurial leadership style
• PC skills (Word, Excel, PowerPoint)
• Knowledge of Social Networking properties
• Knowledge of Mobile tools
• General knowledge of digital media and SEO
• Ability to create shifts in company culture