Sr. Business Systems Analyst

General Summary

Under the direction of Digital Technology Management, the Senior Business Systems Analyst is responsible for the strategic oversight, operational excellence, and continuous improvement of Kia America’s business-to-business (B2B) enterprise systems, including employee, dealer, and consumer-facing platforms. This role serves as a key liaison between business stakeholders, technology teams, and external service providers to drive enterprise solutions that align with organizational objectives, improve operational efficiency, and enhance user experience.

The Senior Business Systems Analyst (BSA) works closely with various business units and IT service providers to devise optimal solutions for various short-term and long-term enhancements, bug fixes, implement changes, and functional requirements to technical specifications. This position is a leading role in providing valuable insights for optimizing user experiences, leveraging best enterprise system practices, creating program governance, and guiding stakeholders through program innovation strategy, risk analysis, and systems integration.

The Sr. BSA position plays a leading role in resolving complex business challenges through comprehensive analysis, solution design, process optimization, and the implementation of effective system controls, governance frameworks, and technology strategies.

Essential Duties and Responsibilities

Priority One – 25%

• Own Level 2 functional support for B2B enterprise systems; monitor operational health; triage incidents; identify root causes; coordinate fixes with IT and vendors; ensure systems support business priorities, internal users, retailers/dealers, and customer-facing processes. 

Priority Two – 25%

• Lead discovery sessions; document business requirements, functional requirements, process flows, data flows, user journeys, business rules, assumptions, dependencies, and acceptance criteria; translate business needs into actionable technical specifications and backlog items. 

Priority Three – 20%

• Support the full project lifecycle from intake through deployment; define scope; review solution designs; manage Risks, Assumptions, Issues, and Dependencies (RAID) items; facilitate UAT planning and execution; coordinate defect resolution; prepare training, communications, release notes, and go-live support.

Priority Four – 20%

• Oversee the life cycle of changes to business systems and maintain detailed documentation, and perform ad hoc data analysis; validate data integrity using SQL or similar tools; support Power BI/Tableau reporting needs; define KPIs; identify process improvements; maintain documentation; support governance and change management for enterprise systems. 

Priority Five – 10%

• Coordinate external vendors, agencies, and IT service providers; facilitate status meetings; track deliverables; manage expectations; escalate risks; promote best practices for documentation, system controls, data governance, privacy, and operational support.

Qualifications/Education

• Bachelor’s degree or equivalent experience required. Experience in Automotive CRM or customer journey process is preferred.
• Advanced degree and/or certification(s) are preferred in Business Analysis, Project Management, Information Technology or Digital Transformation.
• Salesforce, PMP, PMI-PBA, CBAP, Agile/Scrum, or related certification preferred.        

Job Requirement

Personally Performed Duties:

• Leads complex business systems analysis activities, including elicitation, documentation, validation, and management of business, functional, technical, and reporting requirements.
• Leads business-side project implementation activities throughout the project life cycle, including discovery, requirements definition, solution design, configuration review, testing, deployment readiness, change management, and post-launch support.
•  Serves as a senior liaison between business stakeholders, IT teams, affiliates, vendors, and implementation partners to ensure technology solutions meet business needs and deliver measurable value.
• Partners with business stakeholders and external vendors on digital marketing, CRM, customer data, and customer experience initiatives to improve the Kia customer journey across sales, service, ownership, and engagement touchpoints.
• Provides senior-level support for projects and initiatives, including requirements analysis, documentation, configuration review, data integration, segmentation, campaign enablement, and platform enhancement recommendations. Works independently to identify, troubleshoot, and resolve complex issues, exercising sound judgment and requiring minimal guidance or oversight. Proactively drives solutions, manages competing priorities, and serves as a trusted resource for addressing operational and system-related challenges.
• Leads reporting and analytics requirements gathering, defines KPIs and success metrics, validates data sources, and partners with business and technical teams to deliver actionable dashboards, reports, and insights.
• Leads testing coordination for system features and functionality, including test planning, defect triage, business validation, and User Acceptance Testing support.

Overall Related Experience: 

• Minimum 7 years of progressive Business Systems Analysis, Business Analysis, IT project delivery, CRM, digital marketing technology, or enterprise systems experience required.

Directly Related Experience:

• Experience with Project Life Cycle Management and Systems Development Life Cycle.
• Minimum 3 years of experience working with data, reporting, analytics, or business intelligence tools such as SQL, Power BI, Tableau, or similar platforms required.

 Other:

• Physical Requirements: frequent sitting, vision, hearing, and talking up to 90% of the time.
• Up to 3% of domestic and/or international travel.
• Must have experience providing guidance, coaching, or work direction to business analysts, contractors, vendors, or project team members.
• Must be able to manage competing priorities, resolve ambiguity, and drive progress in a cross-functional environment.
• Other duties as assigned.

Specialized Skills and Knowledge Required

• Ability to assess systems support operations, identify service gaps, improve support processes, and recommend scalable solutions.
• Strong vendor management skills, including the ability to manage deliverables, timelines, requirements alignment, issue resolution, and quality of work.